Key Takeaways
- Translating product documentation can increase website traffic by 47% and reach 4.3 billion potential customers globally.
- Companies lose 68-97% of customers due to language barriers, but native-language documentation dramatically improves conversion rates.
- Docsie's Ghost Translator enables automatic machine translation of technical manuals with a simple three-step process and real-time collaboration.
- Professional translation requires cultural understanding beyond basic language conversion to build customer trust and market penetration.
What You'll Learn
- Identify the key benefits of translating product documentation for global markets.
- Implement a strategic approach to technical manual translation in 3 steps.
- Evaluate appropriate translation technologies for maintaining technical accuracy.
- Apply cultural context considerations when translating technical content.
- Develop a translation strategy that builds customer trust and increases product revenue.
There are many benefits of translating product documentations, here I wanted to highlight a few of them:
Forbes makes a good point based on a study in 2020 by Statista Data that between 68% and 97% of people abandon their carts and do not go through with a purchase. Forbes states, in their blog, that they surmise that the only customers that “check out” and purchase the products is due to them having the ability to read these product information/documentation in their languages, and pay with their currencies.
Now lets go through the list of benefits of translating product documentation:
Selecting the proper translation strategy so that you may expand the market for your translation
Of course, online translation tools is your first choice when it comes to getting your translation done fast and simply, but why compromise on quality when you can have it all?
Choosing a translation technology and translation marketplace provider who can add a deeper understanding of these cultural undertones to the linguistic aspect will not only improve the translation of your message into a foreign language, but will also help your brand gain traction.
Having your product documentation translated into a foreign language can enhance customer trust and increase the revenue of products.
People everywhere prefer to consume information in their native tongue. Translating your material into a foreign language may provide consumers with a pleasant multilingual experience, increasing consumer trust in your business and, as a result, increasing revenue.
Improving your documentation portals by translating them into a foreign language boosts SEO/SEM reach to other countries.
Effective multilingual SEO/SEM strategies can be accommodated by translating your product documentation, multiplying your chances of achieving higher rankings and better search results.
The addition of a second (or more) language to a website's content can result in a considerable boost in traffic.
If you read Wall Street Journal, you may have come across Neil Patel, he is considered as one of the top 10 marketers in the world. In one of his blogs, Neil claims that his traffic grew by 47% in only three weeks after he translated the content of his website into 82 different languages.
Higher conversion rates can be achieved by translating into a foreign language.
“ If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart” said Nelson Mandela. When your product documentation in the same tongue as your readers, they will become your loyal client.
For companies that provide products and services in more than one nation, writing multiple well-crafted technical user guides is essential for globalization.
Are you interested in learning more about how these businesses operate? Then lets take a look at the steps below to see what a skilled translation processes are taken in order to accomplish well translated user manual and user guides:
1. Correct interpretation
User manual translation platforms such as Docsie have a network of partners that includes the top linguists on the market.
2. Extensive revisions to the project instructions
Following approval of the proposal, a product manager will be appointed to handle steps needed to initiate the translation.
3. Meeting the agreed-upon date for the delivery of the translated user guides and manuals
Working on the assumption that the companies have a strict deadline, platforms such as Docsie offer solutions to help them speed up the process of translating user manuals.
Docsie has a comprehensive Ghost Translator that allows you to translate all of your documentation, knowledge portals, user guides and product docs into different languages.
Check out this video to see how its done!
How to automatically translate product documentation with Docsie
Final Thoughts
For companies looking to expand their reach and speak to a worldwide audience, high-quality and conversion-oriented Translation & Localization technologies and platforms such as Docsie are essential.
Translating your content or localising your product documentations will be a critical component of your worldwide success.